Building an author platform isn’t just for established writers, it’s how debut authors get noticed before their first book ever hits the shelves. Your author platform is your professional presence: it’s how readers, agents, booksellers, and publishers find you and decide whether they want to follow your work. Think of it as your digital handshake, the first impression that tells people who you are and what kind of stories you tell.
The good news? You don’t need thousands of followers or viral posts to begin. You just need clarity, consistency, and authenticity.
Start simple by creating a basic website or author landing page. This doesn’t have to be complicated or expensive. At minimum, include a short bio, a professional (but approachable) photo, and links to your social media profiles. Your website should answer three questions quickly: Who are you? What do you write? How can someone follow your work? Even a clean one-page site can accomplish all of that.
Next, choose social platforms you genuinely enjoy using. This part matters more than people realize. You do not need to be everywhere. In fact, trying to show up on too many platforms often leads to burnout. Pick one or two places where your ideal readers already spend time—whether that’s Instagram, Facebook, Substack, or TikTok. Commit to showing up consistently. Consistency builds trust far more effectively than sporadic bursts of content.
When you post, focus on connection rather than promotion. Share your writing process, behind-the-scenes moments, book recommendations, or what inspired your current project. Engage with other writers and readers in your genre. Comment thoughtfully, celebrate others’ successes, and be part of the community you hope will one day support your book. Platforms grow faster when you treat them like conversations, not billboards.
One of the most underrated tools for debut authors is an email newsletter. Even a small list of 25, 50, or 100 readers can become incredibly powerful by the time your book launches. Unlike social media, your email list belongs to you. It’s a direct line to readers who want to hear from you. Start early, send consistently (even once a month counts), and offer something of value: updates, reflections, or exclusive content.
Above all, remember that authenticity beats algorithms every time. Readers don’t just fall in love with books—they fall in love with the people who write them. Let your voice come through. Be human. Be imperfect. Be honest.
At Green Ferns Publishing House, we help authors grow their platforms intentionally through workshops, strategy sessions, and marketing tools designed specifically for emerging writers. Start now, build steadily, and trust that your audience will grow naturally—one genuine connection at a time.